*It is important for me to state that all of the below was achieved by TEAM WORK! it is not a "one man show" and i had the privilage to work with excellent people within amazing teams to be part of these success stories.
Struss Group
1.Building brand equity for "SKI" brand, a commodity product, and getting it to rise from weak No. 3 in the market to leadership through change in Strategy.
Materna
1. Double digit growth in top line and in bottom line.
2. Become leader in MS
3. Building brand equity so the brand would be strong enough to carry additional categories nad launch of new products in new categories.
4.Inovative Club packs with Super-pharm
5. Total cahnge of packs.
6. Crises management
Tara
1. Building a positive brand equity coming from a very negative area the brand was in.
2. Cottege 3% creating a new category in the market while raising from 1.5% MS to 22% MS in 18 month.
3. Growing MS in the Yogurt category by 400%
4. Growing MS in the indulgence category by 300%
SCJ
1. Double digit growth in top line and bottom line
2. Different approach in "Raid" to handle the local competition.
3. Reduction of 80% of SKU number in "Glilonit" without losing top line numbers.
4. Leadership in toilet gel category while growing it via "Duck".
Migzarim
1. Several new clients.
2. Several out of the box campaigns for leading companies.
Niri agencies
1. Double digits growth in top line and bottom line
2. Recruitment of new clients
strengthening the connections with the affiliated global companies the local company is representing.
Herbalife
1. Doubble digit growth both in top line and in bottom line.
2. Substantial improvement in business metrics to positively impact medium term and long term results of the company.
3. Substantial improvement of brand equity.
4. Casa Herbalife
5. Herbalife forest.
6. Crises management.
Jeunesse Global Israel
1. Crises management
2. Substantial Improvement in business metrics.
3. Local creative initiatives to improve brand equity.